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Logistics

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Seed

Lumen Fleet

A two-person go-to-market team was maintaining a weekly spreadsheet by hand. It was accurate, and it cost half a day.

Photograph accompanying this customer story

Half a day back every week, and an earlier churn signal

0

spreadsheets maintained by hand

spreadsheets maintained by hand

½ day

returned to the founder weekly

returned to the founder weekly

3

silent churn patterns caught

silent churn patterns caught

The situation

Lumen Fleet’s entire go-to-market team is two people: a founder handling sales and a generalist handling everything else, including customer success. Every Sunday night, one of them built a spreadsheet by hand, pulling numbers from the CRM and a support tool into a single tab so Monday’s check-in had something to look at.

The spreadsheet was accurate. It was also four hours of copy-pasting that had to happen again the following Sunday, and the Sunday after that, indefinitely.

What changed

Lumen connected its CRM and support inbox to Zevara and pointed the Monday check-in at the assembled agenda instead of the spreadsheet. The first week felt strange, mostly because there was nothing to build the night before. By the third week, the founder stopped opening the spreadsheet template at all.

  • Retired the hand-built weekly spreadsheet entirely — zero are maintained by hand now.

  • Returned roughly half a day to the founder every week, most of it previously spent on Sunday night data entry.

  • Caught three separate silent-churn patterns — accounts that had gone quiet without cancelling — before any of them reached a renewal conversation.

  • Kept the check-in itself short, since a two-person team doesn’t need a large meeting, only a reliable one.

I stopped maintaining the Monday spreadsheet. That alone gave me half a day back every week.

Where they are now

The Monday check-in at Lumen now takes fifteen minutes between two people, with no prep the night before. The half day the founder got back goes toward outbound work that had been slipping for months. None of the three silent-churn accounts caught so far have actually churned, because each got a call while there was still time to have one.

The four hours of Sunday spreadsheet work had crept in gradually, a few extra minutes added each month as the customer base grew, until nobody could remember when it had started taking an entire evening.

The generalist half of the two-person team now spends that recovered time on onboarding new customers directly, work that had been getting pushed to “whenever there’s time,” which in practice had meant rarely.

Lumen hasn’t added headcount to its go-to-market team since making the change, and the founder doesn’t expect that to be the next fix required — the constraint was never people, it was the four hours nobody had budgeted for. The question of “are we ready to hire” has quietly turned into a different one: what would we actually do with a third person, now that the spreadsheet isn’t eating anyone’s Sunday.

Neither person on the team describes the change as dramatic. They describe it as one Sunday evening, every week, that now belongs to them instead of a spreadsheet.

Lumen is still a two-person team. The spreadsheet is gone, and neither of them misses building it.

I stopped maintaining the Monday spreadsheet. That alone gave me half a day back every week.

Marcus Feld, Founder at Lumen Fleet

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